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This post is a collection of PR best practices that HMD has used and/or that are recommended by other HMD Certified partners. Like most things in life the trick to success is consistency, that and a very well articulated pitch.
Have any best practices to share? Send them to partners@HMDhome.com.
Click here for some advice writing a press release from PR Web.
Free Press Release Distribution Websites:
Below are links to three resources that will send you reporter inquires and PR opportunities via email. HMD has earned spots on radio, Yahoo Real Estate and others through these services. Peruse the requests and reply only to those you feel are a very good fit otherwise you’ll waste your valuable time.
www.helpareporter.com – AKA HARO, this is the largest and highest profile place to source free PR opportunities that HMD is aware of. HARO sends up to three emails per day with dozens of PR opportunities you can respond to. Really competitive, you’ll need to practice your pitch to get selected.
www.reporterconnection.com – Similar to HARO but not as big, HMD has had good success earning mentions here.
www.fizzniche.com - We really like Rachel and the team at Fizzniche. They offer free promotion, content for your blog and also online marketing consulting with some very attractive (free) start-up offers.
Article marketing is using short articles about yourself, your company or about your field of expertise as a marketing strategy. These can assist with SEO and can often be picked up by other websites looking to publish free content.
List of places to post your articles:
And a couple others for Design Professionals where you can create and publish to a blog
HMD has used the below resources to earn new mail list opt-ins, Likes on Facebook and generally generate big brand exposure and very low cost.
The below will help create and host your giveaway
Then, to maximize your free promotion you can submit your sweepstakes to the following websites: